Zombie Monster
Noodles
Brief
To create an extension of products for the ‘Zombie Monster Munchees’
brand.
Target Market
Mainstream Australian Retailers including Costco, Woolworths and Aldi
Solution
To take existing brand guidelines and apply a fun, zombie-themed styling for an extension of the range ‘noodle snacks’. The target audience was children up to teenagers. Although the brand guides needed to be adhered to, they still required a point of differentiation with the product, hence a new theme was created to show the noodles on front of pack.
Zombie Monster
Munchees
Brief
To apply a new brand direction to a range of children focussed everyday snacks.
Target Market
Mainstream Australian Retailers including Costco, Woolworths and Aldi
Solution
To create a brand direction that holds visual synergy to the brand name ‘Zombie Monster Munchees’. Our approach was to create zombie stylised characters that are fun and engaging for children and teenagers who predominantly buy these snacks. We needed to better understand the Australian children snacks market to gain a greater understanding of how we were to direct this brief.
Aldi Own Brand
Brief
To create a fun new and engaging brand of popcorn under the newly styled ‘Foodie Market’ brand. This needed to be on-trend, youthful and fun. The packs were to be positioned at till side at the front of the store.
Target Market
Aldi UK
Solution
To apply a fun, vibrant illustrative led design that engages with multiple demographics and ages across a broad mainstream sector. We chose a pastel colour pallet for the flavours which fell in line with leading benchmark brands.
Aldi Own Brand
Brief
To tidy and re-style Aldi’s own healthy snacking brand ‘The Foodie Market’
and make it more accessible for a broader audience within the Free-From
category and achieve greater shelf life.
Target Market
Aldi UK
Solution
To create current on-trend elements such as textures, colours, typefaces and photographic style and combine them to create a visual look that appeals to the traditional ‘Free-From’ consumer and also the impulse buyer.
Lil Tots
Brand Creation
Brief
To create a category-leading Free From snack brand targeting mothers of small infants and children.
Target Market
Mainstream US. retailers
Solution
To make the packaging visually engaging for small children and informative enough for mothers. We were also asked to create a memorable name for the brand hence ‘Lil Tots’ was born.
Lil Tots
Range Extension
Brief
To apply new brand guidelines across multiple products ranges.
Target Market
Mainstream US. retailers
Solution
To apply the brand direction as consistently as possible across various packaging formats.
Tropical Sun
Dragon Malt
Brief
To re-design a brand that was synonymous to Jamaican culture and values.
Target Market
World Food and independent UK retailers
Solution
To apply a typographic approach that was in line with traditional Jamaican products as ’sold back home’. It needed to be bold and vibrant in keeping with Tropical Sun brand guidelines.
Tropical Sun
Coconut Water
Brief
To create an extension of products for the ’Tropical Sun’ brand.
Target Market
Mainstream and World Foods Independent sector UK
Solution
To take existing brand guidelines and apply a tropical and healthy themed styling to a range of 100% Natural Coconut Water. The healthy drinks sector requires an informative styling that highlights the key health benefits of the product. The design was to be wrapped around a Tetra Pak carton retaining maximum shelf appeal and the brand’s essence.