Aldi Own Brand

Brief

To tidy and re-style Aldi’s own healthy snacking brand ‘The Foodie Market’
and make it more accessible for a broader audience within the Free-From
category and achieve greater shelf life.

Target Market

Aldi UK

Solution

To create current on-trend elements such as textures, colours, typefaces and photographic style and combine them to create a visual look that appeals to the traditional ‘Free-From’ consumer and also the impulse buyer.