DM Creative - Brand Design and Marketing for FMC Loading
gluten free, 40% less fat, suitable for vegans

Aldi Own Brand


To tidy and re-style Aldi’s own healthy snacking brand ‘The Foodie Market’
and make it more accessible for a broader audience within the Free-From
category and achieve greater shelf life.

Target Market

Aldi UK


To create current on-trend elements such as textures, colours, typefaces and photographic style and combine them to create a visual look that appeals to the traditional ‘Free-From’ consumer and also the impulse buyer.

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