Aldi Own Brand

Brief

To create a fun new and engaging brand of popcorn under the newly styled ‘Foodie Market’ brand. This needed to be on-trend, youthful and fun. The packs were to be positioned at till side at the front of the store.

Target Market

Aldi UK

Solution

To apply a fun, vibrant illustrative led design that engages with multiple demographics and ages across a broad mainstream sector. We chose a pastel colour pallet for the flavours which fell in line with leading benchmark brands.