DM Creative - Brand Design and Marketing for FMC Loading

Tropical Sun
Coconut Water

Brief

To create an extension of products for the ’Tropical Sun’ brand.

Target Market

Mainstream and World Foods Independent sector UK

Solution

To take existing brand guidelines and apply a tropical and healthy themed styling to a range of 100% Natural Coconut Water. The healthy drinks sector requires an informative styling that highlights the key health benefits of the product. The design was to be wrapped around a Tetra Pak carton retaining maximum shelf appeal and the brand’s essence.

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