![](https://dmcreative.co.uk/wp-content/uploads/2020/03/TropicalSun-Logo-333x272.png)
![](https://dmcreative.co.uk/wp-content/uploads/2020/06/TropicalSunDragonMalt-Foreground-888x697.png)
![](https://dmcreative.co.uk/wp-content/uploads/2020/06/TropicalSunDragonMalt-ForegroundMobile-510x678.png)
Tropical Sun
Dragon Malt
Brief
To re-design a brand that was synonymous to Jamaican culture and values.
Target Market
World Food and independent UK retailers
Solution
To apply a typographic approach that was in line with traditional Jamaican products as ’sold back home’. It needed to be bold and vibrant in keeping with Tropical Sun brand guidelines.
![](https://dmcreative.co.uk/wp-content/uploads/2020/06/FoodieMarketBites-Background.png)
![](https://dmcreative.co.uk/wp-content/uploads/2020/06/FoodieMarketBites-BackgroundMobile-768x1663.png)