Zombie Monster
Munchees

Brief

To apply a new brand direction to a range of children focussed everyday snacks.

Target Market

Mainstream Australian Retailers including Costco, Woolworths and Aldi

Solution

To create a brand direction that holds visual synergy to the brand name ‘Zombie Monster Munchees’. Our approach was to create zombie stylised characters that are fun and engaging for children and teenagers who predominantly buy these snacks. We needed to better understand the Australian children snacks market to gain a greater understanding of how we were to direct this brief.